Esprit. A company created by a couple, maybe out of their mutual love for one another and love for fashion. I would not dare say Esprit (in my vague recollection of the brand's history) was aimed at the start towards women, more it was a masculine style with a trendy yet somewhat rough cut to it. You can imagine in that time a style was only a certain type for a man and her dare not deviate from it in any way.
This is where it leads now, to myself. Esprit has always been a great commercial fashion brand because of the quality. Having a wide array of designs for every time of guy and it all coming from one brand is very special and hard work I can imagine. But along the way this design and flare faded out, over time, as with any company I should say. Maybe a company or brand can be seen as a person as in that over time they burn out. But now, with the launch of the new Esprit concept stores and events it seems....no.....it is a revival of the Brand in every way. As I walked threw the new stores it surprised me how much it looked like the older Esprit from long ago but with nicer atmosphere, better designs, details and ideas in many ways.
Photography By Dean( Negative ISO)
The Event! Set in Germany (Cologne) we were given tickets that of an air-plane boarding pass and proceeded to wait in line for a short amount of time, then as our time came the stewardess invited us in to see the exhibits. Much to my surprise every room had models in it , the rooms set up some as outdoor camping (the guys wearing Esprit outdoor wear) and other rooms were of girls sitting drinking champagne or coffee. Each room was different and unique to show a different side of Esprit fashion and reach, not to mention it made for great photography. Then as the evening moved on and we saw in the main big room gorgeous models on swings as photographers took pictures of them at the central spherical assortment.
Then on to the main event with the champagne crawling up our spines and numbing our toes we walk outside to see a very large open air space. It was very calm and mellow almost a placid feeling was over everyone. Then! The main even of music and of course more Champagne, it felt like a small concert but so private. Very small and intimate and it really was, you turn left and right and see people smiling and happy greeting you as if you are not strangers at all but all are friends and all are one. This was the mood and feeling of that night until the very end and this is what Esprit brought as an event. That evening underneath a gorgeous sky with yellow soft lights in their multitude, and happy people with style and class and music that moved me so I made memories. Memories that will last me a lifetime.