Usually Berlin Fashion Week is a warm up start of the whole intense fashion weeks schedule. It grows up so much faster than I expected, now it starts to become a professional and international event. And Hugo Boss is one of the most important shows among them during Berlin Fashion Week.
Like I said the last time, Hugo Boss presented a kind of German classic style, neutral, neat, strong and sporty.The newest collection show which was just launched this week kept their traditional elements, but also tried to find a new route. I may say the whole new collection were somehow...beyond modern, more turn to futurism. From my opinion, fashion futurism doesn't have to be the costume of Sci-fi movies, the trend of future is keeping traditional style, advancing the cuts from architecture, exploring the digital print technics and new fabrics. It seems like German fashion style already found their the best way to present-classic simple style, solid color, architectural cut and great fabrics.
Illustration by Nancy.Z